Brand Memory
Search approved assets by intent, with usage rules kept attached.
Creative Decision Intelligence / Creative Testing & Pitch Room
Keep your brand distinct.
Choose what deserves to launch.
Turn approved brand context into stronger briefs and creative decisions. Compare directions before you commit production budgets.
The BrandSprk launch film
A fictional campaign illustrates the creative decision workflow · 1:10
01 / Available in BrandSprk
From the brief to a stronger pitch.
Four working steps help you examine creative choices before the client sees them. Your team makes the final decisions.
- 01
Find approved brand imagery
Use Brand Memory to find usable imagery and check its rights and usage context.
- 02
Shape the campaign brief
Set the objective, audience, market, message and criteria for a useful review.
- 03
Pressure-test creative options
Use a synthetic panel for directional reactions, disagreements and questions for real-world validation.
- 04
Rehearse with Julian
Practise client objections by text or voice and review the coaching before the meeting.
Synthetic audience feedback is directional. Validate important decisions with real people and in-market evidence.
02 / Available today and on the roadmap
Three ways to sharpen the work.
Creative Testing
Compare briefs and concepts with directional synthetic feedback.
Pitch Room / Julian
Rehearse the client conversation and get private coaching.
Studio is a separate production workspace.
Explore the currently available visual-production tools and their access conditions. Brand Memory, briefs, Creative Testing and Pitch Room remain the core decision journey.
03 / Before another generation
Spend more deliberately. Keep every charge visible.
An image is only useful if it serves the brief. BrandSprk helps you decide what to make before you pay to generate it.
Check the creative direction first
The Creative Readiness Check clarifies the objective, audience, visual direction and constraints. The checklist itself uses no AI credits.
See the price before generating
When paid image generation is enabled for your account, one image uses 20 credits. Saving an optional Visual Brand Score uses 10 more. No free AI generations.
Trace the credits afterwards
Usage & Credits separates held reservations, settled charges and released holds. Recorded generation jobs can be traced to their model and creative reference.
04 / Start with a real decision
Find the weak point before the client does.
Create an account to explore campaign briefs, compare creative directions and rehearse your pitch. The competitive Ad Survival Scan and performance learning remain planned.