I do not have a brand identity yet
Define your name, audience, positioning, colors and visual direction with guided Brand Foundation. No website or logo needed.
Open Brand FoundationGetting started
Your first brief. Your first rehearsal.
BrandSprk brings brand context, campaign briefs, directional creative feedback and pitch rehearsal into one workspace. Learn the flow with a fictional example before adding your own material.
The brief library is public. Account-based tools require sign-in; testing and generation depend on eligible plans and enabled features. Explore the brief library.
Choose a starting point for your task
I need a professional brief starter
Choose a sector and one of four brief types, or import your own agency format. Customize it and identify evidence gaps before execution.
Open brief templatesI need a campaign brief
Start with your objective, audience, market and brand context. Uploading files first is optional.
Open Campaign IntelligenceI have an idea to explore
Use concept text, a brief or eligible assets. Synthetic feedback is directional and does not replace research with real customers.
Open Creative TestingI have a pitch to rehearse
Add the meeting context, proposal and expected objections. You can type or speak with Julian.
Open Pitch RoomGeneration is a separate, controlled step
Start with approved assets and a clear brief. Explore directional feedback where useful, then review eligibility and the quoted cost before any paid generation. Opening a brief or this guide never starts an AI request.
Explore Studio production toolsWant to organise brand assets first? Open Brand Library to add assets and set approvals, rights, markets and channels before reusing them. Open Brand Memory.
Worked example · Dune Roasters
From the brief to the client’s question
Dune Roasters is a fictional coffee brand. ‘Slow Is a Choice’ is a creative direction to test, not a verified product claim or audience finding.
Create the example brief
In your workspace, choose Try a worked example. Open the prefilled Dune Roasters brief, read the objective, audience and brand context, then choose Generate brief. You can edit the fields before generating.
You’ll have an editable brief with a proposed direction and evidence gaps.
Review the brief and continue
Review the objective, audience, proposition and evidence gaps. Choose I've reviewed the draft — Continue. You may edit sections, but editing is not required to complete the learning step. This does not approve the campaign.
Identify what you can defend and what needs research before a client presentation.
Rehearse the pitch with Julian
Continue to Pitch Room from your saved brief. Preview the exact saved content, choose Use this saved brief to attach it, and review or edit the meeting context. Choose Start practice, then type or speak your opening argument. Julian plays a simulated client.
This step completes after Julian replies to your first rehearsal turn.
Ask for private coaching, then try again
Choose Private coaching and ask for help answering an objection. After the coaching reply, return to Client rehearsal and make a stronger case. Coaching exchanges are excluded from the client’s context when you return.
Leave with a clearer argument and a specific question to test with real people.
Dismiss the guide whenever you like and reopen Getting started from the book icon in the workspace sidebar. Progress is saved for this account in this browser when storage is available. Visiting a page alone does not complete a step. AI actions use your account’s usual limits and credits.
See the workflow in the launch film
The launch film follows the fictional campaign. Use the written steps above while working in the platform; this film is an overview, not a recorded product tutorial.
Text summary: brand context → campaign brief → creative direction → directional synthetic feedback → client objection rehearsal and private coaching. Your team makes the final decisions and validates claims.