For agencies / one connected workflow
Turn market evidence into creative work clients can review.
BrandSprk helps agency teams connect permitted competitive creative signals to evidence-backed campaign briefs, governed production, client approval and learning from each client's own campaign results.
Explore the planned scan01 / The agency workflow
Five decisions, one line of evidence.
The market scan informs the brief. Review criteria guide production. Client-approved assets move into tests whose results inform the next brief.
- 01
Competitive creative intelligence
Review observable hooks, formats and longevity in permitted category datasets.
- 02
Evidence-backed campaign briefs
Turn observations into prioritised creative hypotheses and test plans for human review.
- 03
Governed asset production
Use Studio workflows to produce variants against the approved brief and references.
- 04
Client review and approval
Bring clients into the review process and keep human approval before campaign use.
- 05
First-party campaign learning
Evaluate the client's own results to learn what works for that audience.
Market signal is the start of the test.
Ad longevity is observable, but it does not reveal competitor performance. Recommendations remain hypotheses until the client's campaign data supports them.
Make the next brief more informed.
Explore BrandSprk's current workflows and the planned self-service Creative Intelligence Scan.