Planned self-service workflow
Competitive Creative Intelligence:Ad Survival Scan
The planned Ad Survival Scan will help you analyse permitted competitive advertising datasets and turn observable creative patterns into campaign hypotheses and test plans. You will review and approve the recommendations within your own team; no BrandSprk staff review is required.
This workflow is not yet available. Its planned outputs are testable hypotheses, not proof of campaign effectiveness.
01 / Planned method
From visible ads to a reviewable decision.
The planned workflow will distinguish evidence from interpretation. Your team remains responsible for campaign decisions.
- 01
Structure the creative
Extract hooks, formats, claims, CTAs, visual compositions and creative styles from the permitted dataset.
- 02
Compare observable longevity
Compare how long ads remain visible where the source supports that observation, with dataset and date limits recorded.
- 03
Map patterns and whitespace
Identify category saturation, patterns that appear durable and underused creative territory.
- 04
Make recommendations testable
AI will draft prioritised hypotheses, a campaign brief and a test matrix for your team to assess and refine.
What longevity can tell us
Longevity is an observable market signal, not proof of effectiveness. It does not reveal a competitor's performance or ROAS. Only your first-party campaign results can establish what works for your audience.
02 / Planned outputs
Evidence your team can work with.
- 01Competitive creative landscape
- 02Hook and format analysis
- 03Longevity comparisons
- 04Saturation and whitespace findings
- 05Prioritised creative hypotheses
- 06Test matrix
- 07Campaign brief
Every recommendation is a hypothesis for client testing. Dataset coverage and source limitations are documented in the scan.
Give the next brief a stronger starting point.
Explore the current platform or ask about availability of this planned workflow. A consultation is not a required step in the product.