BrandSprk Insights · Practical guide

Before an asset becomes ready to use

Finding an image in a brand library is different from having permission to use it. A useful asset record makes its source, allowed uses and approval visible before it enters a campaign.

Record where it came from

Identify the original file, creator or provider, upload date and the person who supplied it. Keep the license, agreement or written permission with the record. An internal filename or a generated visual description is not proof of rights.

Check the actual usage grant

Confirm whether the permission covers modification, paid advertising, redistribution and the intended client or brand. Record the permitted markets, channels and dates. Do not infer worldwide or perpetual use from an asset's presence in a shared folder.

Review what appears in the work

Images can include people, third-party logos, landmarks, packaging or other protected material. A generated image also needs a review of the tool's terms and any references used to create it. Check whether claims and depictions are accurate for the proposed use.

Separate analysis from approval

AI can describe an image so a team can find it. That processing does not establish ownership, permission, brand approval or legal suitability. Keep rights status unknown and approval pending until an accountable person has checked the supporting record.

Recheck before export or publication

An asset can be cleared for one channel and restricted for another, or expire after a campaign. Confirm the final placement, market, date and any required credit or disclaimer. Recheck if the creative is materially changed.

Minimum asset record

  1. Source and creator: who made or supplied the original?
  2. Evidence: where is the license, agreement or written permission?
  3. Scope: which brand, markets, channels, modifications and dates are allowed?
  4. Content: are people, logos, claims and references reviewed?
  5. Approval: who signed off, when, and for which final version?
  6. Review trigger: when does the permission expire or need rechecking?

This is an operational checklist, not a legal opinion. BrandSprk's approval and rights fields help govern use; they do not automatically verify a license or grant permission.